Improve the potential
of those you
lead

Subscribe and learn simple strategies and tips that will give you the clarity to build a thriving team.

It’s a requirement to…

Be great at what you do

Coaching is your opportunity to share your new ideas, personal doubts and honest feelings with someone who has just one interest: to help you be great at what you do.

The only requirement is that you have a burning desire to continuously improve.

Together, we will get you there – and continue accelerating your growth as a leader, a colleague, a friend, a spouse, or a parent.

Michael Hoffman

Co-founder and CEO

“17 Years of Experience Coaching Executives”

Michael transitioned from conducting symphony orchestras to coaching and consulting 17 year ago. Since then, he has been leading Atrendia and its affiliate businesses, ScaleYOU coaching and LeanMail, as well as teaching at IESE Business School in Barcelona. Everything he does has the singular aim of helping others perform at their full potential.

Snapshots of success stories:
More than half of Michael’s client list has been working with him on a weekly basis for over seven years. Two of his clients are top executives reporting to the CEO of Fortune 100 companies.  Michael has facilitated an American CEO in turning around a large law firm that was over USD 1m in debt to achieving over USD 1.4m in profits in less than four years. Three years later their profitability had tripled.

He has helped transform a small oil company that was a one-man band for many years into a company of six employees with 300% higher turnover in less than two years.  An IT services company whose CEO Michael coached for six years has doubled the number of employees and more than doubled their turnover from USD 2.2m to over USD 5m.

What Type of Coaching are
You Looking For?

Life Coaching

Is mostly focused on personal topics such as marriage/divorce (different from marriage/divorce counseling), teenagers, personal relationships, personal lifestyle, finding meaning, etc.

Executive Coaching

Typically for managers at different levels (up to C-Suite) – focus tends to be on leadership related topics such as team leading, leading organization, emotional intelligence as a leader, driving engagement, navigating politics, etc.

Mentoring is offered for less advanced CEO’s.

Business Coaching

Tends to focus more on business owners. Could be start-up entrepreneurs or more established owners; topics could vary widely from leadership related topics, to innovation, taking the business to a higher level, succession, turnaround, etc.

Team Coaching

It’s about working with an intact team that may be functional or dysfunctional. It’s important that all team members and the team leader are involved. The coaching is more about the communication (how the team members and the team leader engage with each other) and effectiveness (how the team member and its leader gets results) of the team.

Some suggestions on how to begin

  • Kaizen

    Do some quick Kaizens (continuous improvement) in order to get your head above water

  • Healthy Routines

    Help you create some healthy routines to ensure that you keep your head above water often including how to delegate more. This may include practical tools and methods used in your day-to-day.

  • Begin with the end in mind

    Establish your roles, responsibilities, concerns, values and get clarity over what we want to achieve

  • Pareto Principle or 80/20 Rule

    Decide what the most important areas for improvement will be in order to focus on them and bring about the greatest results

  • Develop your Mission and Vision

    Develop your mission and vision statements so that you have clear personal objectives. More likely than not, we will start with finding your Why.

  • Core Values

    Without assessing your core values, you may be locating the right streets but on the wrong map

Client Testimonials

Golden Rules

Confidentiality

What is spoken about in meetings between you and me is confidential forever. That works both ways. Please let me know in advance if you are inviting someone to the session – especially on-line sessions.

Missed, Delayed or Cancelled sessions

Sessions last 50 minutes. Missed/cancelled sessions are not refunded unless they are rescheduled with at least 48-hours’ notice prior to the session. If either of us is late by more than 15 minutes, the other has the option of calling the session cancelled. If I miss/cancel a session I will make up the session as well as one extra session.

Payment

Payment is made in advance by wire deposit or credit card. There are no refunds.

Discounts

After the 10th session (if you decide to continue): Each lot of ten sessions is paid in advance in order to receive the same discount. See alternative payment choices as well.

Referral Plan

We will deduct two of ten session fees from your invoice for any referral clients you bring that complete at least 10 sessions.

Project Work

Any project work will be invoiced separately using rates to be agreed upon.

  • Confidentiality

    What is spoken about in meetings between you and me is confidential forever. That works both ways. Please let me know in advance if you are inviting someone to the session – especially on-line sessions.

  • Missed, Delayed or Cancelled sessions

    Sessions last 50 minutes. Missed/cancelled sessions are not refunded unless they are rescheduled with at least 48-hours’ notice prior to the session. If either of us is late by more than 15 minutes, the other has the option of calling the session cancelled. If I miss/cancel a session I will make up the session as well as one extra session.

  • Payment

    Payment is made in advance by wire deposit or credit card. There are no refunds.

  • Discounts

    After the 10th session (if you decide to continue): Each lot of ten sessions is paid in advance in order to receive the same discount. See alternative payment choices as well.

  • Referral Plan

    We will deduct two of ten session fees from your invoice for any referral clients you bring that complete at least 10 sessions.

  • Project Work

    Any project work will be invoiced separately using rates to be agreed upon.

MEET THE TEAM BEHIND SCALE YOU

Michael Hoffman

Co-founder and CEO

Esther Bieto

Head of Operations

Sune Visti Petersen

Advisor

Steven Hoffman

Advisor

A LEADER IS ONE WHO KNOWS THE WAY, GOES THE WAY, AND SHOWS THE WAY.
Contact Us

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