About
Transform Your Team’s Performance with Tailored Executive Coaching and Leadership Development
With a unique perspective and decades of experience, I help leaders and teams achieve their fullest potential.

Michael Hoffman: Executive Coach and Productivity Expert
Michael Hoffman is a globally experienced executive coach and productivity expert with over two decades of professional experience helping executives and teams achieve peak performance.
A Unique Path to Coaching Excellence

My Approach to Coaching
With a unique perspective and decades of experience, I help leaders and teams achieve their fullest potential.
Broad Business Expertise
Global Reach and Influence
Fun Facts That Inspire
Meet the team
Meet the coaches

Esther Bieto
Esther has been an invaluable part of LeanMail and ScaleYOU for nearly a decade, bringing exceptional organizational skills, attention to detail, and a deep understanding of both companies’ operations. Fluent in English, Catalan, and Spanish, she seamlessly manages logistics, scheduling, and administrative tasks while overseeing the intern program with professionalism and care. Esther’s proactive approach ensures smooth day-to-day operations, and her ability to handle complex projects with precision makes her a trusted right-hand. Whether supporting LeanMail’s innovative initiatives or ScaleYOU’s coaching programs, Esther plays a vital role in driving success through her dedication, expertise, and commitment to excellence.

Miles Anderson
Miles Anderson, a Software Developer from Oregon, brings fresh ideas and enthusiasm to the team. As a budding intern, his innovative approach and problem-solving skills make him a key contributor to ScaleYou’s tech projects.

Alex Palet
Alex Palet, a Project Manager from Barcelona, combines his local expertise and leadership skills to ensure the seamless execution of projects at ScaleYou. His strategic approach and dedication drive success for both the team and our clients.

Fernanda Garza
Fernanda Garza, a Marketing Executive from Monterrey, Mexico, brings her creativity and strategic mindset to ScaleYou’s marketing efforts. With a passion for connecting people and ideas, she helps drive impactful campaigns and innovative solutions.

Nathalie Artinian
Nathalie Artinian, a Marketing Executive from Belgium, grew up immersed in diverse cultures, which enriches her unique perspective and creativity. Her multicultural background inspires fresh ideas and effective strategies for ScaleYou’s marketing campaigns.

Eric Dumas
L&D Strategy Coach, Change Management Coach
Eric Duma is a seasoned expert in Learning & Development (L&D) and Digital Transformation, helping leaders and organizations navigate the complexities of change. With a deep understanding of how learning fuels business success, Eric equips leaders with the strategies, technologies, and creative approaches needed to drive impactful transformation.
His Expertise Includes:
✅ Crafting L&D strategies that enhance workforce skills and business performance
✅ Leveraging AI and digital tools to design and implement effective learning programs
✅ Guiding organizations through the challenges of change management
✅ Connecting stakeholders and specialists to create winning learning ecosystems
✅ Helping leaders understand the ongoing evolution of Digital Transformation
Eric’s approach goes beyond theory—he focuses on measurable impact, ensuring that learning translates into real results for organizations. Whether you’re developing your team’s capabilities or spearheading a digital transformation, Eric provides the insight and guidance to make it a success.

Kenneth Farrugia, MBA
Start-up, Scale-up, and Small Business Coach
Kenneth Farrugia, MBA, the founder of Authentic Way, is an accomplished business
consultant and coach with over 20 years of experience in a diverse range of sectors,
including Non-Governmental Organizations (NGOs), the military, public service,
startups and global corporations. His dynamic leadership has led to numerous
successes, particularly in navigating complex regulatory environments within the
pharmaceutical industry and driving international recognition for a Maltese NGO.
Recently, Kenneth has focused on research in workplace sustainability, examining
human behaviour, workplace evolution, and long-term professional effectiveness.
Beyond his professional achievements, he is deeply committed to personal well-being,
enjoying nature, travel, literature and quality time with loved ones, all while pursuing a
balanced and sustainable life journey.

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