About
Transform Your Team’s Performance with Tailored Executive Coaching and Leadership Development

Michael Hoffman: Executive Coach and Productivity Expert
Michael Hoffman is a globally experienced executive coach and productivity expert with over two decades of professional experience helping executives and teams achieve peak performance.
A Unique Path to Coaching Excellence

My Approach to Coaching
With a unique perspective and decades of experience, I help leaders and teams achieve their fullest potential.
Broad Business Expertise
Global Reach and Influence
Fun Facts That Inspire
Meet Our Team
Meet Our Coaches

Esther Bieto
Esther has been an invaluable part of LeanMail and ScaleYOU for nearly a decade, bringing exceptional organizational skills, attention to detail, and a deep understanding of both companies’ operations. Fluent in English, Catalan, and Spanish, she seamlessly manages logistics, scheduling, and administrative tasks while overseeing the intern program with professionalism and care. Esther’s proactive approach ensures smooth day-to-day operations, and her ability to handle complex projects with precision makes her a trusted right-hand. Whether supporting LeanMail’s innovative initiatives or ScaleYOU’s coaching programs, Esther plays a vital role in driving success through her dedication, expertise, and commitment to excellence.

Keno Darian Blum
Keno joins ScaleYOU from Germany with a background in Psychology and a strong interest in leadership, coaching, and human behavior. Combining analytical thinking with genuine curiosity about people, he contributes across a variety of initiatives including marketing, research, content development, business operations, and strategic projects. Passionate about personal growth and meaningful conversations, Keno enjoys exploring how psychology can be applied to leadership, communication, and organizational development. Through his work at ScaleYOU, he brings fresh perspectives, thoughtful insights, and a commitment to continuous learning while helping support the company’s mission of developing conscious leaders and high-performing teams.

Kyu-Young Shim
As a Marketing Executive at ScaleYOU, Kyu-Young combines marketing, event logistics, and multicultural communication to help grow the company’s impact. Having grown up in Europe within a Korean family, she developed the ability to navigate diverse cultural environments and connect people across communities. Fluent in Korean, French, and English, she thrives in international settings where cultures, ideas, and operational excellence meet.
With experience supporting multicultural events and projects, she brings organization, adaptability, and cross-cultural understanding to every initiative. At ScaleYOU, she contributes to content creation, branding, product development, and marketing operations. Passionate about continuous improvement, she optimizes processes and drives efficiency. Guided by curiosity, she aims to connect people, cultures, and meaningful projects worldwide.

Rita Chemerkina
Rita Chemerkina, our Marketing Executive from Russia, joins ScaleYOU with a sharp eye for digital trends and a drive to make bold ideas happen. While studying digital marketing, she brings fresh insight and energy to our campaigns, helping us connect, grow, and inspire.

Ashlee Salmon
Ashlee Salmon, our Project Management Intern from New York, joins ScaleYOU with a global mindset and a passion for purposeful work. With a background in International Studies, she brings a fresh perspective and thoughtful, organized approach to every initiative, helping our retreats and programs run smoothly while staying aligned with our mission to develop conscious leaders.

Joseph Casino
Joseph Casino, our Software Developer Executive based in Chicago, brings a strong foundation in Computer Engineering and a passion for building streamlined digital solutions. At ScaleYOU, he leads initiatives across Zoho automation, internal PnP (Plug and Play) projects, and continuous enhancements to our website infrastructure. With a sharp technical mind and a hands-on approach, Joseph helps ensure our systems are both efficient and scalable, supporting our mission to deliver seamless digital experiences for our clients and community.

Eric Dumas

Kenneth Farrugia

Dr. Michael Kandle PhD.
Michael Hoffman

The Power Of Coaching And Mentoring: A Human — Machine Collaboration Kindle Edition
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