Imagine a world where a small, invisible group controls the boundaries of online conversation. They decide what’s appropriate, what’s off-limits, and what simply never sees the light of day. It sounds like the premise of a dystopian novel, but it’s already happening with AI-driven moderation.
About 18 months ago, when Synthesia was the big thing, I decided to have some fun and create a satiristic advert. When trying to publish, I was abruptly chastised and warned that the language I was using (common day English words in Europe), were prohibited.
Huh?
Did they really censor me?
Sure, on the surface, it seems reasonable—stopping hate speech, reducing misinformation, keeping online spaces civil. But all I did was use the word bullshit. Even when I toned it down to B.S., the response was the same: If you don’t stop, we’re going to come and find you and… Well, not really—but the threat of losing access to the platform felt surreal. It was like catching a glimpse of Big Brother, not in some dystopian novel, but right here, in real life.
Once a system is in place to filter content, where does it stop?
The Slippery Slope of AI Moderation
- Today: AI filters out clear-cut hate speech, threats, and harmful misinformation. Most people agree this is necessary.
- Next: The definition of “harmful” expands. Controversial political opinions, historical debates, or even satire start getting flagged. A post questioning a government policy gets limited reach. A scientific theory that challenges mainstream narratives is buried under AI-curated “approved” sources.
- Further: AI starts interpreting tone. A sarcastic joke is labeled as harassment. A passionate argument is flagged as “divisive.” Content that sparks debate is quietly downranked in search results to “reduce tension.”
- Eventually: AI moderation extends to cultural differences. What’s normal conversation in one country is deemed offensive in another, so platforms apply the most restrictive rules globally. Meanwhile, certain ideologies benefit while others fade into algorithmic obscurity.
- The Endgame? A world where digital conversations are sanitized, smoothed over, and stripped of anything that might provoke, challenge, or disrupt. Debate is stifled not by law, but by code.
Who’s Holding the Reins?
The real question isn’t just what’s being filtered—it’s who is deciding and why. Are these guidelines shaped by democratic debate, or by a handful of policymakers and tech executives? What cultural and political biases shape their decisions? I mean, I just heard that scary word again in a Coursera course on AI: Appropriate language.
Appropriate to whom?
As AI becomes more embedded in search engines, social platforms, and even workplace tools, the influence of these hidden moderators grows. And if we’re not paying attention, we may find ourselves in a world where the boundaries of acceptable speech aren’t decided by society—but by the silent lines of code written behind closed doors.
I have a feeling these guys—let’s be honest, they’re probably 95% men, millionaires many times over, still wearing t-shirts like they just rolled out of a startup garage—aren’t exactly musicians, poets, or anarchists. In other words, they’re not the kind of people who push boundaries; they’re the ones who build the fences.
And what happens when the gatekeepers become even more politicized? When their decisions start bending toward the R word—yeah, religion? Let’s not forget the lessons of The Handmaid’s Tale.
What’s Next?
The conversation about AI governance needs to be bigger, more transparent, and more inclusive. Because if we don’t demand accountability now, we won’t just risk a future where speech is controlled—we’ll be living in it.
Wait a second.
We are living in it.
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