In this Youtube video, Dr. Kotter talks about how to win over both hearts and minds in his book The Heart of Change. Within Dr Kotter’s 8 Step Process winning hearts and minds is an important part of business thinking and a way to change behavior in an organizational or a cultural change.
If you are not familiar with John Kotter, he is one of the most important change management experts of our time.
Duration: 5:19
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Click HERE to watch the video.
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