ScaleYOU Friday Video 20 – John Kotter: The Heart of Change

 In Effectiveness

In this Youtube video, Dr. Kotter talks about how to win over both hearts and minds in his book The Heart of Change. Within Dr Kotter’s 8 Step Process winning hearts and minds is an important part of business thinking and a way to change behavior in an organizational or a cultural change.

John Kotter

If you are not familiar with John Kotter, he is one of the most important change management experts of our time.

Duration: 5:19

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